Growth and performance marketing · Ontario

I've been the agency, the brand and the founder.

7+ years across India, Europe and North America. Ivey MBA, 2026.

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Ask me about the time I...

Where I've marketed

5 regions · 12 brandsSkip to the work
World map of the regions Astitva has marketed in The United States, the Nordics, the Middle East, Southeast Asia and India are highlighted. Hover a brand below to see its region.
Four seats · how I got here

Each seat taught a different part of leading growth

2018–20 · Agency · Merkle Sokrati (dentsu), GOMO Group

The agency side taught me measurement and how to sell an idea

Campaigns for 21st Century Fox’s film studio in India and a streaming platform in 10 markets across Southeast Asia, the Middle East and North Africa, then a paid social practice built from zero in the Nordics.

Fox Star StudiosVIUSendifyMax FashionDina MöblerHelios
2020–22 · Brand side · Purplle.com

The brand side taught me to own the number and design for scale

$18M+ a year at India's beauty unicorn, CXO reviews every month, two agencies reporting in. The structure had to survive 4x sale-day budgets.

Signal isolationElite relaunch7 brand launches
2021–25 · Founder · ABaCUS Imperials

Running the firm taught me to lead people and a P&L

A full-time team of up to 10 plus project specialists. 127% revenue growth, every client by referral, across India and the US.

Diamond DomainFilter WorksPosh PuppiesAiconic
2025–26 · Ivey MBA · Ivey Business School

Ivey turned seven years of instinct into formal business judgment

Strategy, finance and leadership, tested against everything I'd done in practice. Put to work on Fusionary Labs, a SaaS go-to-market project.

Fusionary LabsRichard Ivey Excellence AwardMBA '96 AwardStudent Ambassador
Skip to the summary
  1. AgencySold the idea10 markets in one weekly loop
  2. Brand sideOwned the number$18M+ a year in paid media
  3. FounderPaid the bills127% revenue growth
  4. IveyFormalized the judgmentRichard Ivey Excellence Award

Performance marketers optimize campaigns. Brand marketers build stories. I connect both to the P&L.

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Selected work · balanced order

Tell me about a time…

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All six cases

The full hand

01 / 06

The rest of the deck

Six shorter cases
The fifth seat

Let's talk about your next decision.

Agency, brand side, founder, Ivey. The next seat is at your table.

Emailastitvasawhney@gmail.com
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