Growth strategy inside advertising rules

Standard tactics were off-limits

The brand wanted a digital market-entry and lead-generation plan, but Indian rules on health and cosmetic claims restricted standard performance tactics. The client also had no execution team to hand it to.

Audit first, then a phased plan

• Readiness audit: messaging compliance, website gaps against the regulations, which channels were permitted, restricted or prohibited, and the competitive landscape.
• Phased strategy: compliant channels and messaging first, an organic and content foundation before paid spend, and KPIs based on consultation bookings rather than traffic.

A plan the client could run alone

• A 90-day roadmap the client executed with its own team, without ongoing support.

A strategy has worked when the client can carry it out without you.

Market entry · Regulated skincare · India · Compliance audit, go-to-market roadmap